Ads that fill your calendar with estimates, not just clicks.
Facebook, Instagram and Google campaigns built around your real project photos and offers, aimed at homeowners in your service area who are planning a remodel. Every lead goes straight into a 60-second follow-up, so the ad spend actually turns into booked estimates.
- 7:32 PMLead: Kitchen remodel · budget $30–50k · Sugar Land
- 7:32 PMHi Priya, thanks for your interest in a kitchen remodel! What's the main thing you'd like to change?
- 7:40 PMOpen up the wall to the dining room and new island.
- 7:44 PMEstimate booked · Sat 11:00 AM
- $0
- Markup on your ad spend
- 100%
- Ad accounts owned by you
- 60s
- Follow-up on every ad lead
- Weekly
- Optimization
Every channel where homeowners plan a remodel.
Facebook & Instagram ads
Before-and-after projects, video walkthroughs and seasonal offers shown to homeowners in your zip codes.
Google Search ads
Show up at the top when someone searches "bathroom remodel near me" and is ready to get quotes.
Google Local Services Ads
Pay per lead with the Google badge above every other result. We handle setup and the verification process.
Retargeting
Stay in front of homeowners who visited your site or watched your videos but didn't reach out yet.
Ad creative
We turn your project photos and reviews into ads, and test new angles every month so results don't stall.
Tracking that ties to estimates
Every lead is tagged with the ad it came from, so you can see cost per booked estimate, not just cost per click.
What one month of ads can look like.
An example, not a promise: real numbers depend on your market, offer and ad budget. But for a business where one kitchen can be worth tens of thousands, the math gets interesting fast, as long as every lead is followed up.
- Week 1Ads launched: kitchen + bathroom campaigns
- Week 2Paused the weakest ad, moved budget to the walk-in shower video
- Week 3New before-and-after ad from your latest project
- Week 4Report: leads, booked estimates, cost per estimate
Before the audit.
Anything else, email hello@trimlinegrowth.com and we reply, usually same day.
We recommend starting at $1,000 to $1,500 a month, paid directly to Meta or Google. Less than that and there usually isn't enough data for the ads to learn who your best homeowners are.
Usually it's two things: forms that make it too easy to submit without intent, and slow follow-up. We qualify leads with a couple of smart questions and reply in under a minute, while they're still thinking about the project.
You do. We work inside your Meta and Google accounts with access you can remove any time, and everything stays with you if you leave.
Most campaigns start producing leads in the first week after launch. The first few weeks are also when the ads learn, so results usually improve over the first two to three months.
Yes. We write the copy and build the creative from your project photos, videos and reviews. If you have a phone, we'll show you exactly what to shoot on your next job.
Anywhere in the United States. We target your actual service area by zip code or radius, so you only pay to reach homeowners you can serve.
Get a free ads audit.
We'll look at what your competitors are running, how you show up on Google, and what your best project photos could do as ads. Then we send a short video with the plan.
Or email us at hello@trimlinegrowth.com